Marketing website redesign
Young brewers
New branding and optimised SEO to bring their products to a wider target audience.
New branding and optimised SEO to bring their products to a wider target audience.
New branding and optimised SEO to bring their products to a wider target audience.
Research
The goal of this project was to redesign the website of a local bookstore, Bookworms, to improve its online presence and increase its sales. I conducted user research to understand the needs, preferences, and pain points of the bookstore’s customers and potential customers. I used methods such as surveys, interviews, personas, and user journeys to gather insights and identify opportunities for improvement.
Storytelling
Based on the research findings, I created a storyboard to illustrate the current and desired user experience of browsing and buying books from Bookworms. The storyboard showed how the website redesign could address the main problems and frustrations of the users, such as lack of information, poor navigation, slow loading, and low trust. The storyboard also highlighted the benefits and value propositions of the new website, such as personalized recommendations, easy search, fast checkout, and secure payment.
Design
I followed a user-centered design process to create the wireframes, mockups, and prototypes of the new website. I used tools such as Figma, Adobe XD, and InVision to design the interface and interactions. I applied the principles of visual hierarchy, contrast, alignment, and consistency to ensure a clear, intuitive, and attractive design. I also considered the accessibility, usability, and responsiveness of the website for different devices and screen sizes.
Iteration
I tested the prototypes with real users to evaluate the design and collect feedback. I used methods such as usability testing, heuristic evaluation, and A/B testing to measure the effectiveness, efficiency, and satisfaction of the users. I analyzed the data and identified the strengths and weaknesses of the design. I iterated on the design based on the feedback and suggestions from the users and stakeholders. I refined the details and improved the functionality and aesthetics of the website.
Final product
The final product was a redesigned website that met the expectations and goals of both the users and the bookstore. The website offered a better user experience and a more appealing visual design. The website also increased the conversion rate and the revenue of the bookstore. The website received positive feedback and reviews from the users and the bookstore owners.
What I learned
This project was a valuable learning experience for me as a UX designer. I learned how to apply the user research and design methods in a real-world context. I learned how to communicate and collaborate with the users and the stakeholders. I learned how to test and iterate on the design based on the data and feedback. I learned how to deliver a high-quality product that solved a real problem and created value for the users and the business.
Research
The goal of this project was to redesign the website of a local bookstore, Bookworms, to improve its online presence and increase its sales. I conducted user research to understand the needs, preferences, and pain points of the bookstore’s customers and potential customers. I used methods such as surveys, interviews, personas, and user journeys to gather insights and identify opportunities for improvement.
Storytelling
Based on the research findings, I created a storyboard to illustrate the current and desired user experience of browsing and buying books from Bookworms. The storyboard showed how the website redesign could address the main problems and frustrations of the users, such as lack of information, poor navigation, slow loading, and low trust. The storyboard also highlighted the benefits and value propositions of the new website, such as personalized recommendations, easy search, fast checkout, and secure payment.
Design
I followed a user-centered design process to create the wireframes, mockups, and prototypes of the new website. I used tools such as Figma, Adobe XD, and InVision to design the interface and interactions. I applied the principles of visual hierarchy, contrast, alignment, and consistency to ensure a clear, intuitive, and attractive design. I also considered the accessibility, usability, and responsiveness of the website for different devices and screen sizes.
Iteration
I tested the prototypes with real users to evaluate the design and collect feedback. I used methods such as usability testing, heuristic evaluation, and A/B testing to measure the effectiveness, efficiency, and satisfaction of the users. I analyzed the data and identified the strengths and weaknesses of the design. I iterated on the design based on the feedback and suggestions from the users and stakeholders. I refined the details and improved the functionality and aesthetics of the website.
Final product
The final product was a redesigned website that met the expectations and goals of both the users and the bookstore. The website offered a better user experience and a more appealing visual design. The website also increased the conversion rate and the revenue of the bookstore. The website received positive feedback and reviews from the users and the bookstore owners.
What I learned
This project was a valuable learning experience for me as a UX designer. I learned how to apply the user research and design methods in a real-world context. I learned how to communicate and collaborate with the users and the stakeholders. I learned how to test and iterate on the design based on the data and feedback. I learned how to deliver a high-quality product that solved a real problem and created value for the users and the business.
